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Statistiken von MMO- und Social Games-Spielern

"It [was] found that the average social gamer is a 43-year-old woman, despite long-standing social stereotypes about people who play games." (Samuel Axon, Mashable)

Information Sercices Group hat im Auftrag von Popcap Games eine demographische Studie über Spieler sozialer Spiele erstellt:

“55% of social gamers are female and 45% are male. Females are more avid gamers, too; 38% of females said they play multiple times a day, but just 29% males said the same. Women are more likely to play with people they know (68% vs. 56% for males), and men are more likely to play with strangers (41% vs. 33%) than women are…
There were more insights in the survey beyond gender. Facebook is the most popular destination for online games, with 83% of respondents saying they have played games there. Twenty-eight percent have purchased in-game currency with real-world money. The average gamer has played six social games, and more than 50% of gamers started playing a game because a friend recommended it or because they saw a friend playing it in a news feed or other social stream.“

Der Anteil weiblicher Spieler bei klassischen MMOs ist vergleichbar, wenn auch geringer (laut verschiedenen Quellen, wie z.B. dem Daedalus Project, Gamasutra und BBC):  “the most hard-core players are female… Despite gaming being seen as a male activity, female players now make up about 40% of the gaming population.“

Bei sozialen Spielen (also beispielsweise Facebook-Spielen) liegt der Prozentsatz weiblicher Spieler also um 15 Prozent höher—ihr Gameplay scheint für weibliche Spieler attraktiver zu sein, als die Standardformeln der meisten aktuellen MMOs.

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