Zuhause / Projekt & Story

Nachgebloggt: Adrian Crook Talks Free To Play

“Most of these games, Crook added, utilize a dual-currency system, which allows users to purchase stuff via in-games efforts alone—in other words, an attention-based currency—and a real money-based system for the ‘cash rich, time poor.‘“ (Adrian Crook, WIM Summit 2008)

Das “Worlds In Motion”-Treffen, Teil der GDC in San Francisco, welche gestern die Tore schloß, brachte eine Menge wertvoller Vorträge zum Thema Online-Welten und deren Zusammenlaufen mit MMOs. Worlds in Motion hat dazu diverse Artikel eingestellt. Der Beitrag über Adrian Crook, seines Zeichens Senior Producer bei Relic Entertainment / THQ Canada, und sein “Free to Play”-Referat hat uns am meisten angesprochen:

“Adrian Crook opened his talk on free-to-play with a look at the larger trends surrounding the business model in the real world. In Vancouver, ad revenues are used to offset the costs of public toilets. Musical artists like Radiohead are using the “name your own price model” and finding success. And European discount airlines like RyanAir utilize the free revenue model by charging for cargo and incidentals, and by negotiating reduced landing fees at airports. ... “With free to play, it’s all about monetizing attention,“ Crook pointed out. Among the worlds with the highest userbases, only WoW charges subscriptions. 91 percent of the online PC gaming that kids under 18 do is of the free to play variety, noted Crook, citing NPD stats.“

Es Spielern zu erlauben “In-Game-Wertgegenstände durch Spielaktivitäten zu erwerben, während es gleichzeitig möglich ist, diese durch Mikrotransaktionen zu kaufen”, beschreibt ganz genau Coobico’s Geschäftsmodell. Dein Wort in unser Ohr, Adrian.

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