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Nachgebloggt: Community Management

 

"It's well known in the MMO industry: people try your game because of the gameplay, the graphics, the reputation or a good marketing campaign, but they keep playing because of the people they play with. When it comes to other genres, it's all about loyalty." (Julien Wera, früherer MMO-Community-Koordinator für Flyff & Rappelz)

Eingestellt am 1. April, aber offensichtlich kein Aprilscherz: in einem neuen Artikel bei Gamasutra beleuchtet Julian Wera, zuvor MMO-Community-Koordinator von Flyff unf Rappelz, die Bedeutung von Communities in MMO-Spielen:

“Some people in our industry say, “Players come for the game, and stay for the people”. That’s not totally true. Indeed, some players may begin playing a game simply because it’s attractive to them, but very often they just go from a game to the other to follow the people they play with—their friends, their community. We can call it “community migration”, and it’s a very common fact in multiplayer gaming.“

Den gesamten Artikel gibt es bei Gamasutra.

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