Bei Gamasutra gibt es einen neuen Artikel zum Thema Werbung in Videospielen von den beiden Spieleindustrie-Anwälten S. Gregory Boyd und Vejay G. Lalla:
“Advertising in games is currently in a stage similar to internet advertising in the late 1990’s— the research and development phase. As such, many deal terms during negotiations between game companies and advertisers—including one of the most important to all parties, price—are in flux.“
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