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Recommended Reads: In-Game Advertising

 

"Ask three different business executives in the industry the same question about negotiating in-game advertising deals, and you're likely to get three different answers." (S. Gregory Boyd, Vejay G. Lalla)

At Gamasutra, game lawyers S. Gregory Boyd and Vejay G. Lalla talk about business considerations for in-game advertising:
“Advertising in games is currently in a stage similar to internet advertising in the late 1990’s— the research and development phase. As such, many deal terms during negotiations between game companies and advertisers—including one of the most important to all parties, price—are in flux.“

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