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Recommended Reads: Virtual Goods Industry Forecast 2010

"Among the most basic views of the sector is that it is bound to grow in terms of how much consumers are willing to spend on digital good." (Engage Digital)

Engage Digital has published a virtual goods forecast for 2010, based on responses from over 30 industry executives, analysts and observers. The key-findings are:

“The amount of money spent of virtual goods will rise…
Triple-A brands will invade the virtual goods marketplace in order to tap the appeal with an increasingly broad consumer base, as a means to drive reach and engagement (though not necessarily revenues).
As the virtual goods marketplace reduces friction among buyers and draws more participants along the entire value chain (more goods creators, more infrastructure solutions, more dollars), it will inevitably draw greater scrutiny from government regulators and also be the driver of disputes that will end up in court—either seeking redress or prompting regulation… 

Among the most basic views of the sector is that it is bound to grow in terms of how much consumers are willing to spend on digital good.“

The PDF can be downloaded here.

via Virtual World News

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