“Adrian Crook opened his talk on free-to-play with a look at the larger trends surrounding the business model in the real world. In Vancouver, ad revenues are used to offset the costs of public toilets. Musical artists like Radiohead are using the “name your own price model” and finding success. And European discount airlines like RyanAir utilize the free revenue model by charging for cargo and incidentals, and by negotiating reduced landing fees at airports. ... “With free to play, it’s all about monetizing attention,“ Crook pointed out. Among the worlds with the highest userbases, only WoW charges subscriptions. 91 percent of the online PC gaming that kids under 18 do is of the free to play variety, noted Crook, citing NPD stats.“

Es Spielern zu erlauben “In-Game-Wertgegenstände durch Spielaktivitäten zu erwerben, während es gleichzeitig möglich ist, diese durch Mikrotransaktionen zu kaufen”, beschreibt ganz genau Coobico’s Geschäftsmodell. Dein Wort in unser Ohr, Adrian.